Snitch has become one of India’s most talked-about men’s fast-fashion brands, especially after its electrifying pitch on Shark Tank India Season 2. Founded by Siddharth Dungarwal, Snitch is not just another D2C clothing label—it’s a full-scale fashion revolution bringing global trends to Indian men at affordable prices.
In this blog, we’ll dive deep into Snitch’s journey — from its humble beginnings to becoming one of India’s fastest-growing fashion startups. Whether you’re a student learning about entrepreneurship, a marketing professional analyzing digital-first brands, or a business owner seeking inspiration, this story is full of valuable lessons.
Company Overview
| Attribute | Details |
|---|---|
| Startup Name | Snitch |
| Founder | Siddharth Dungarwal |
| Industry | Fashion & Apparel (Men’s Fast Fashion) |
| Founded | 2019 |
| Headquarters | Bengaluru, India |
| Business Model | D2C + B2B + Marketplaces |
| USP | Trend-driven fast fashion for Indian men, inspired by global styles |
Table of Contents
Founder’s Story – Siddharth Dungarwal
Siddharth Dungarwal started his entrepreneurial journey with a B2B clothing business in 2012. Initially, Snitch was a B2B brand supplying garments to retailers, but Siddharth realized the future of fashion was D2C (Direct-to-Consumer). In 2020, during the pandemic, he pivoted Snitch into a pure-play D2C brand, selling directly through its website and later expanding to marketplaces like Myntra, Ajio, Amazon, and Flipkart.
He saw a gap: while women had plenty of affordable fast-fashion brands, men were stuck with basic, repetitive, and outdated designs. Snitch aimed to change that with bold prints, trendy silhouettes, and daily drops of fresh collections.
Business Model & Revenue Streams of Snitch
Snitch operates on a multi-channel hybrid model:
| Revenue Channel | Contribution (Approx.) |
|---|---|
| Website (D2C) | 60% |
| Marketplaces (Myntra, Ajio, Amazon, Flipkart) | 30% |
| Offline/Wholesale | 10% |
USP of Business Model of Snitch:
- Daily Style Drops – Snitch introduces 200–250 new styles every month, keeping inventory fresh.
- Affordable Premium Pricing – Most products range between ₹799–₹1999, balancing quality with affordability.
- Fast Fashion Supply Chain – Quick turnaround from design to market, inspired by global leaders like Zara, Shein, and H&M.
Snitch Marketing Strategy
Snitch’s marketing is a masterclass in modern D2C growth.
| Marketing Channel | Strategy & Impact |
|---|---|
| High-engagement reels, influencer marketing, fashion styling tips | |
| Performance Marketing (Meta & Google Ads) | Aggressive paid ads driving conversions |
| Email & SMS Marketing | Retargeting, cart abandonment recovery, loyalty campaigns |
| Influencer Collaborations | Micro and macro influencers in fashion and lifestyle niches |
| Community Building | Creating a “Snitch Tribe” culture among youth |
They spend heavily on performance marketing, but the ROI is strong because the brand has a repeat purchase rate of over 35%, much higher than most D2C brands.
Sales & Financial Performance (Pre-Shark Tank) of Snitch
Before appearing on Shark Tank, Snitch had already established itself as a strong brand.
| Metric | Data (Approx.) |
|---|---|
| FY 2021-22 Revenue | ₹45 Crores |
| FY 2022-23 Projected Revenue | ₹90–100 Crores |
| Gross Margin | 60%+ |
| Net Margin | 10–12% |
| Repeat Customer Rate | 35%+ |
This shows that Snitch wasn’t just an “early-stage experiment” but a fast-scaling business with strong fundamentals.
Shark Tank India Season 2 Snitch Pitch
When Siddharth walked into the Tank, he confidently introduced Snitch as India’s fastest-growing men’s fashion brand. His ask:
- Ask: ₹1.5 Crores for 0.5% Equity
- Valuation: ₹300 Crores
This high valuation shocked the Sharks initially, but Siddharth backed it up with numbers.
Sharks’ Reaction
- Aman Gupta (boAt): Loved the brand aesthetics and fast-fashion approach. Said, “This brand has the potential to become India’s Zara for men.”
- Peyush Bansal (Lenskart): Impressed with the repeat purchase rate and strong D2C execution.
- Anupam Mittal (Shaadi.com): Highlighted the branding play and long-term vision.
- Namita Thapar (Emcure): Appreciated the founder’s clarity, though she doesn’t usually invest in fashion.
- Vineeta Singh (Sugar Cosmetics): Resonated with the D2C scaling strategy and customer loyalty.
The Deal of Snitch
Snitch created history by getting a “All 5 Sharks Deal”, one of the rarest outcomes in Shark Tank India.
- Final Deal: ₹1.5 Crores for 1.5% Equity
- Valuation: ₹100 Crores (Negotiated down from ₹300 Cr)
- Sharks Involved: Aman, Peyush, Anupam, Namita, Vineeta (all 5)
This was a strategic deal, as Siddharth got not just money but also 5 powerful brand-building investors.
Snitch Post-Shark Tank Growth
After Shark Tank, Snitch’s sales skyrocketed.
| Growth Metric | Pre-Shark Tank | Post-Shark Tank (2024-25) |
|---|---|---|
| Annual Revenue | ₹45–50 Crores | ₹120+ Crores |
| Instagram Followers | 200K | 1 Million+ |
| Daily Orders | 3,000+ | 8,000+ |
| Repeat Purchase Rate | 35% | 40% |
Snitch also expanded into offline retail stores and explored international shipping. The Shark Tank effect gave them massive brand visibility.
Pros & Cons – Investor POV
| Pros | Cons |
|---|---|
| High repeat purchase rate | Highly competitive market (fashion) |
| Scalable D2C model | Dependency on fast fashion trends |
| Founder with proven experience | Requires continuous marketing spend |
| Strong brand identity | Thin margins if scaling aggressively |
Key Lessons for Entrepreneurs from Snitch
- Identify Untapped Gaps – Men’s fast fashion was ignored; Snitch capitalized on it.
- Pivot Smartly – Moving from B2B to D2C during the pandemic changed the game.
- Branding Matters – A strong identity can create emotional loyalty.
- Leverage Digital Marketing – Aggressive, data-driven ads can scale D2C brands fast.
- Get Strategic Investors – Money is important, but the right investors bring networks and expertise.
Business Lessons for Aspiring Entrepreneurs in Fashion & E-Commerce
1. Start Lean, Scale Fast
- Snitch started with B2B wholesale before shifting to D2C (Direct-to-Consumer).
- Lesson: Begin small (test products via Meesho, Flipkart, Amazon, or Instagram stores), then move to your own website once demand is validated.
2. Product Differentiation is Key
- Snitch offered fast-fashion (quickly adapting to global trends).
- Lesson: Don’t try to compete with giants like Myntra or H&M directly. Instead, pick a niche—e.g., oversized streetwear, sustainable fabrics, or luxury ethnic wear.
3. Digital-First Approach Works
- Snitch invested heavily in Instagram ads & influencer marketing.
- Lesson: Build strong branding through social media storytelling instead of relying only on discounts.
4. Funding vs Bootstrapping
- Snitch bootstrapped till it had real traction, then raised funds via Shark Tank.
- Lesson: Don’t chase investors too early. Focus on unit economics & profitability before raising funds.
5. Operations & Supply Chain
- Quick turnaround in fashion (design-to-market) gave Snitch an edge.
- Lesson: If you want to enter fashion, find reliable local manufacturers and build strong relationships to ensure fast delivery & quality.
6. Customer Experience > Just Sales
- Snitch built loyalty through quick delivery, smooth return policy, and new launches every week.
- Lesson: Invest in customer service, packaging, and post-purchase engagement.
Step-by-Step Guide: How You Can Start a Fashion Brand in India
- Market Research – Identify trends (oversized T-shirts, co-ords, streetwear). Use Google Trends, Instagram, Myntra bestsellers.
- Find Suppliers – Start with Tirupur, Surat, Delhi hubs for apparel manufacturing.
- Build a Brand Identity – Choose a catchy, youth-friendly name like “Snitch.”
- Start Selling Online – Begin with Shopify + Instagram ads, list on Amazon, Flipkart, Myntra.
- Marketing Strategy – Use reels, memes, influencer collabs, referral discounts.
- Scale with Data – Track which products sell fastest, repeat successful launches.
- Consider Investors – Once you hit consistent revenue (₹1 Cr/month), approach investors.
FAQs on Snitch Shark Tank India Pitch
Who is the founder of Snitch?
Siddharth Dungarwal, a Bengaluru-based entrepreneur with 10+ years in fashion.
What was Snitch’s valuation on Shark Tank India?
Asked valuation: ₹300 Crores, Final deal valuation: ₹100 Crores.
Did Snitch get funding on Shark Tank?
Yes, Snitch secured ₹1.5 Crores for 1.5% equity from all 5 Sharks.
How much revenue does Snitch make?
As of 2024-25, Snitch is making over ₹120 Crores in annual revenue.
Where can I buy Snitch products?
Snitch products are available on their official website, Myntra, Ajio, Amazon, and Flipkart.
Conclusion
Snitch’s Shark Tank India journey is a masterclass in building a modern D2C brand. Siddharth Dungarwal showed that with the right mix of vision, marketing, branding, and execution, even a highly competitive industry like fashion can be disrupted.
For entrepreneurs, marketers, and business students, Snitch’s story is proof that India’s next wave of unicorns will come from consumer brands that deeply understand their customers and move fast.
